Visits by channel
Where visits came from this month and last month. A "visit" (or session) is one trip someone makes to the site; "actions taken" are phone clicks, contact forms and quote requests.
Visits by location
The six towns the client serves, plus the rest of New Jersey, out of state, and a few locations that show the pattern of automated traffic: almost no time on the page and a bounce rate near 100%.
in the client's service area
What visitors did
Every phone click, contact form and quote request this month, broken out by where the visitor came from.
Top pages
The pages that brought in the most visits this month, and how many of those visits turned into a call, form or quote request.